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Make choices with participating companies under the DAA Principles. That apply to data gathered from a particular device in either the desktop or mobile environments, the DAA program addresses practices for multi-site data collection and use.

Ad-ID is the industry standard for identifying advertising assets across all media platforms. Ad-ID Stats as of May 5, 2015. New Ad-ID Pricing Structure, Effective July 1. Monday, 20 April 2015. Monday, 03 November 2014. Tuesday, 30 September 2014. Tuesday, 23 September 2014.

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Strength of Evidence on Principles. Borrowing ideas from great ads. Other Resources for Developing Campaigns. Unaided ratings of effectiveness by consumers or experts. US advertising and marketing laws.